Too $hort, a pioneering figure in the hip-hop genre, reminisces about his past and the profound changes that have occurred in the music industry over the decades.
Known as Short in conversation, he recalls selling his fourth album, 1987’s ‘Born to Mack,’ from the trunk of his car.
This method of distribution was a prime example of direct marketing, ensuring he connected personally with his audience.
“It literally was the only option, and basically, if you didn’t do it yourself, it didn’t get done,” Short, born Todd Anthony Shaw, explains.
During that time, the resources available to independent artists were far more limited compared to those in major cities like New York.
Taking matters into their own hands became a necessary mantra for artists like Short.
On a larger scale, Short will perform at ‘Urban Legends Live’ this Saturday at Orleans Arena, shared with other hip-hop icons.
The event features an impressive lineup, including E-40 and Scarface, with performances kicking off at 7 p.m.
Tickets for the show start at $64.50, excluding fees, and are available on ticketmaster.com.
While Short moved 50,000 copies of his album independently, his career took a significant turn in March 1988 when Jive Records re-released ‘Born to Mack,’ introducing the world to ‘Freaky Tales.’
Despite advancements in technology and the rise of streaming services, Short remains nostalgic about the simplicity of his youth.
As he puts it, “Just being a 70s kid, a Generation X kid, we were like the crash-test dummies for all of the upcoming technology.”
He fondly recalls a childhood where social connections were less complicated, devoid of the anxieties tied to immediate communication.
“Everything was tested on us, and it was great not having to worry about who’s going to win the next PlayStation game,” Short adds, describing the lack of social media pressures.
His raw rap style developed amid the gritty realities of Oakland, where his lyrics reflect street life and personal experiences.
“I knew that hip-hop had a lot of individualism, meaning that it was frowned upon to try to be like too much like someone else,” Short notes.
Finding one’s unique path was critical for gaining acceptance in the hip-hop community.
For inspiration, he draws from the vibrant culture of Oakland and ’70s blaxploitation films featuring legends like Richard Pryor.
One of Short’s most recognized tracks, ‘Blow The Whistle,’ has become iconic in the rap world.
He describes the track’s meaning, saying, “I’m the ref, and I’m blowing the whistle on people who are doing things they shouldn’t be doing.”
His connection to the Oakland Raiders and their halftimes resonates deeply, as he has performed at games three times, often alongside Ice Cube.
Despite his pride, Short expresses mixed feelings about his hometown teams moving to Las Vegas.
He recognizes the economic impact on Oakland, stating, “It’s bad for the city of Oakland to lose those income streams and lose all those jobs.”
With a shift in the fan base, he points out the challenges the Raiders face, as home games are now often filled with fans of visiting teams due to Vegas’s allure.
Short predicts the same fate for the Oakland Athletics, sharing his apprehensions as a lifelong A’s fan.
“I can’t say if they’re going to come in and have a growing period of becoming a winning team or not,” he remarks, highlighting the uncertainty surrounding the team’s future in Las Vegas.
Shifting away from the realm of hip-hop and sports, recent news captured the attention of music fans when Travis Scott and Saweetie separately visited the Crazy Horse 3 gentlemen’s club last weekend.
Saweetie, known for her energetic performances, arrived in glam, cashing in $10,000 in singles while making it rain in the club.
Shortly after, Travis Scott followed suit, requesting $30,000 in singles along with a magnum bottle of Don Julio 1942, contributing to a vibrant atmosphere.
Scott also took control of the DJ booth, creating an unforgettable late-night scene.
The two artists enjoyed an exhilarating VIP experience before parting ways, continuing the celebrations separately.
Additionally, for those keen on music and karaoke, an exciting event is underway in Las Vegas.
Caspian’s Cocktails & Caviar at Caesars Palace is celebrating Kelly Clarkson’s ‘Studio Sessions’ residency with themed karaoke nights every Wednesday until August 13.
These evenings commence with a live acoustic set before shifting to a lively karaoke experience featuring an extensive set list of country favorites and Clarkson’s greatest hits.
Importantly, the karaoke nights carry no cover charge, though reservations—and perhaps voice lessons—are encouraged for attendees.
Further information can be found at caspianslv.com/live-music.
image source from：neon
