In January, wildfires ravaged the Pacific Palisades and Altadena areas of Los Angeles, resulting in widespread destruction and displacement. Michael Flood, CEO of the L.A. Regional Food Bank, anticipated a surge in demand for food assistance.
Flood observed a staggering 30% increase in requests for food relief from January through March as many residents lost their homes and basic utilities. “It is still high,” he expressed, highlighting how displaced families moved in with relatives and friends throughout the county. The food bank provided relief in various locations, and notably, a February event in Inglewood revealed the extent of displacement caused by the wildfires.
The L.A. Regional Food Bank received significant support from the FireAid benefit concert held in January, organized by Steve Ballmer, owner of the Clippers, and music mogul Irving Azoff. This star-studded event featured performances from top artists such as Olivia Rodrigo, Billie Eilish, and the Red Hot Chili Peppers at the Kia Forum and Intuit Dome.
The concert raised an extraordinary $100 million for wildfire relief, with matching donations from Ballmer and his wife, Connie. Six months post-fires, The Times engaged over a hundred organizations benefiting from these FireAid funds, looking at nonprofits addressing food aid, housing, mental health, and ecological resilience.
Lisa Cleri Reale, a member of FireAid’s grant advisory committee, emphasized the organization’s thoughtful approach to aid distribution. The focus remained on responding to the urgent needs of fire survivors. However, the ongoing demand for support highlights the complex challenges facing the affected communities.
As price increases for essentials like food and housing persist, families are under continued pressure. Flood noted that food prices have surged by 25%, affecting the most vulnerable populations.
During the concert, individuals shared personal stories of loss, including the Williams family from Altadena, who recounted their harrowing escape from the flames. They reflected on the devastating impact of losing their homes and the ongoing struggle to find new places to live.
As the community aims to address these needs, the Palisades Community Council reached out to the Annenberg Foundation and FireAid organizers. Their letter requested transparency regarding the grant process and the selection of aid recipients.
In response, FireAid provided a detailed timeline of their grants and outlined future initiatives to assist smaller organizations. Reale noted the unique scrutiny FireAid faces from donors and the public, who are eager to understand how their contributions make a difference.
The earliest grant priorities centered on organizations delivering cash, food, and shelter directly to survivors. The L.A. Regional Food Bank received $1 million in February, followed by an additional $250,000 grant. This funding enabled the food bank to hire extra staff for processing and distributing donations in the wake of the disaster.
Inclusive Action, another grantee, allocated $500 cash grants to outdoor workers such as landscapers and street vendors who lost jobs and homes during the fires. Change Reaction received $2 million from the first round of grants, which helped offer immediate rent and transportation assistance to 2,500 applicants.
“The strategy was to stabilize as many households as we could,” said Wade Trimmer, Change Reaction’s president. He added that the challenges of navigating the aftermath affected not only individuals but entire families and communities.
Elizabeth Jackson, owner of White Lotus workout studio, suffered immense losses due to the wildfires but was able to restart her business thanks to Change Reaction, which provided funds to her staff and helped replace damaged equipment. “That support was a bright light in all the ugliness that happened,” Jackson reflected, highlighting the emotional and financial impacts of the crisis.
Team Rubicon, an organization involved in immediate disaster relief, received a $250,000 grant to support vital debris removal and flood prevention efforts. Their spokesperson, Thomas Brown, praised FireAid for recognizing the unpredictable nature of wildfire responses and for investing in their work during critical moments.
Pet owners faced their challenges as well. Organizations like the Pasadena Humane Society and Community Animal Medicine Project offered free veterinary care to displaced animals. However, many nonprofit workers also suffered personal losses, adding to their struggles to support others.
Stacey Roth, representing Hillsides—a foster care and mental health facility—pointed out that many staff members were directly affected by the fires. The FireAid grant enabled them to relocate vulnerable residents to safer accommodations. Michael Sidman from Jewish Family Service echoed similar sentiments, expressing the challenges of navigating recovery amidst personal losses.
The organization utilized its $250,000 grant primarily for comprehensive disaster case management to assist survivors in dealing with FEMA’s processes and rebuilding efforts. Early aid also funded legal support groups to help residents with insurance claims, addressing obstacles created by lost documentation.
As time passed, the need for ongoing support shifted toward long-term recovery efforts, including mental health services and rebuilding navigation. “It’s one thing to get people cash aid, but it’s another to help them navigate the future,” Reale noted, underscoring the importance of equipping survivors to rebuild their lives.
Disruption in education and childcare services, particularly for young families, became another concern as fire survivors struggled to regain stability. Victor Dominguez, CEO of the YMCA of Metropolitan Los Angeles, emphasized how FireAid supported emergency childcare and mental health resources for affected children.
While immediate aid was critical, Dominguez recognized that the lasting impact of the fires would require continued attention and support from various sectors.
A sense of urgency pervaded discussions among aid organizations. Reale visited schools temporarily housing displaced students, noting widespread emotional trauma and the need for ongoing mental health support.
Beyond immediate and visible support, FireAid also directed funds towards significant public park revamps, aiding the community’s recovery and return to normalcy.
Yet as reconstruction and recovery unfold, questions remain about the complexities of rebuilding and potential environmental impacts. The focus of future FireAid grants may attend to longer-term mitigation efforts.
Reale articulated the organization’s goal: to provide guidance for sustainable rebuilding practices amidst the realities of climate change. “We can’t rebuild the same way,” she asserted, recognizing the challenges ahead in fostering resilient and adaptable communities.
While FireAid’s concert was a monumental step towards addressing the severe impacts of the wildfires, organizers acknowledge that the funds raised only scratch the surface of the total damage. Reale emphasized that the complexity of recovery extends beyond financial contributions, intertwining elements of class and racial equity in the rebuilding process.
The concert may have catalyzed vital aid for many, but the challenge of true recovery remains a daunting task. As community members continue to grapple with the aftermath, each grant and small initiative plays a critical role in supporting a diverse and evolving recovery landscape.
image source from:latimes