In the ever-evolving landscape of Los Angeles nightlife, Chris Roy stands out as a visionary leader reshaping the way Angelenos experience culture and luxury. As the founder and managing partner of The Lifestyle Group (TLG), Roy has successfully blended entertainment, commerce, and community to create cultural moments that resonate with audiences far and wide.
With over 15 years of experience in brand strategy, luxury hospitality, and event production, Roy has a impressive track record, having produced more than 1,000 events across Los Angeles and beyond. His expertise is evident in how he fosters connections among people through intention, rhythm, and cultural integrity.
The success of TLG can be attributed to its diverse array of signature experiences that have become vital fixtures in the city’s social calendar. For instance, Brown Sugar Wednesdays at The Continental Club is a weekly celebration of R&B, Afrobeat, reggae, and dancehall, crafting a welcoming atmosphere for the stylish and soulful youth of LA. On Thursdays, Studio Nights at Level 8 in the Moxy Hotel exemplifies luxury nightlife, featuring curated DJ sets that offer an upscale ambiance. This collaboration reflects Roy’s knack for partnering with globally recognized hospitality brands.
Tying together music and aesthetics, “If You Love Me” is a monthly R&B day party that captivates attendees with immersive experiences, while Daycation transforms local venues into high-energy rooftop and poolside escapes. These events do more than entertain; they build an intentional cultural pulse that reflects community needs.
Roy emphasizes the mission of The Lifestyle Group, stating, “It’s about building a culture where creativity, commerce, and community thrive together. Every event we do is about more than just music or nightlife—it’s about making people feel seen, celebrated, and connected.”
TLG’s reach extends beyond nightlife and into the luxury sector through a collaboration with Eve & Roque Luxury Real Estate, granting access to over 300 luxury estates for private events and premium vacation rentals. This evolution diversifies Roy’s brand, intertwining nightlife with lifestyle offerings such as villa rentals and yacht charters for high-end clients.
As a result of Roy’s cultural roots and ability to scale, TLG has attracted major industry players such as Courvoisier, Revolt TV, DeLeón Tequila, AfroTech, Puma, Cîroc, Actively Black, and Republic Records. TLG has made waves from Coachella activations to urban wellness campaigns, proving its capability to deliver measurable outcomes, such as a 25% boost in brand engagement or thousands of social media interactions.
Chris Roy’s extensive experience as a former Senior Digital Producer at Revolt Media & TV significantly informs his current work. There, he grew the brand’s social media presence by 30% while producing cultural content for high-profile events like SXSW and Art Basel. His adept management of six-figure budgets and proven ROI strategies have established him as a sought-after producer for brands aiming to break through the competition with authenticity and flair.
Yet, one of Roy’s most notable accomplishments is evolving TLG into a multi-channel powerhouse that not only offers entertainment but empowers communities. By hosting Black creatives and supporting local entrepreneurs, TLG strives to provide spaces that foster joy and connection.
“People want to feel like they belong in the room—and we’re creating those rooms,” Roy states emphatically. In a city that thrives on constant movement, The Lifestyle Group is setting a new standard for purposeful and passionate engagement with culture, redefining what it means to celebrate communal identity in Los Angeles.
image source from：lasentinel
