The San Francisco food and bar scene is undergoing a significant transformation as popular establishments migrate to suburban locales, seeking refuge from the city’s challenges.
Horsefeather, a well-regarded bar and restaurant known for its unique cocktails and ambiance, recently opened its doors in Palo Alto’s Town & Country Village, a strip mall that diverges from the urban vibe of its original Divisadero Street location.
Co-owner Justin Lew expressed how refreshing it is to operate in an environment free from city parking issues, conveying his newfound appreciation for the ‘small pleasures’ that suburban life can offer.
Having managed various bars and restaurants for over two decades in San Francisco, Lew embraces the change and recognizes the trend of esteemed city establishments branching out into the suburbs.
Other notable businesses, such as Wild Seed, Boichik Bagels, Boba Guys, and Gott’s Roadside, have also found a home in the Town & Country shopping complex.
The trend reflects a broader migration of restaurant culture away from San Francisco.
Just this past June, Craftsman and Wolves expanded to Mountain View, marking the beginning of a suburban shift for the once highly urban-centric food and drink scene.
Square Pie Guys also made its debut in Campbell, adding to the growing list of businesses embracing new surroundings.
On the horizon, Walnut Creek eagerly anticipates the grand opening of Original Joe’s, promising a massive 9,000-square-foot dining space that will undoubtedly attract a crowd.
In 2023, Cow Hollow-based Flores opened a third location in San Mateo, while the successful Greek eatery Souvla took root at Marin County Mart in Larkspur Landing.
Similarly, Andytown Coffee Roasters, Barebottle Brewing Co., Burma Love, Che Fico, and Robin are set to flourish at Menlo Park’s Springline development, referred to by some as ‘Little San Francisco.’
Many of these new locations are situated within expansive developments, showcasing a stark contrast to their original, smaller settings in the city.
These places boast modern amenities, including spacious public areas featuring elegant fountains, palm trees, and attractively designed courtyards that create a welcoming atmosphere.
Lew, alongside Last Rites owner and former Future Bars operator, sees this move as a chance to tap into a new demographic, with Horsefeather in Palo Alto serving a diverse menu that includes fried chicken, miso linguine, and signature cocktails infused with bergamot and salt cardamom.
A midcentury diner aesthetic characterizes the restaurant’s interior, featuring wooden paneling and booths, though the vibe also remains distinct as younger patrons frequent the bar.
Unlike its San Francisco counterpart, the Palo Alto location has observed families bringing children, a refreshing change for Lew who previously catered primarily to adults seeking a date night atmosphere.
In fact, Lew humorously noted the sight of a parent changing a child’s diaper in the restaurant, highlighting the family-friendly environment they are cultivating.
The ease of parking has also contributed to the overall experience for both customers and owners alike.
During a recent visit, seamless parking in a prime location allowed for a relaxed atmosphere, contrasting sharply with the stress often associated with urban dining experiences.
Lew welcomed the freedom of unloading supplies without the usual concerns that come with city parking.
Though Horsefeather is still early into its new venture, Lew remains optimistic about the venture, emphasizing the supportive community surrounding the new location and the opportunity to thrive in a different setting.
As the migration of San Francisco’s culinary talent continues, it raises a compelling question about the future of restaurant culture within the city and what it means for those who seek refuge outside its boundaries.
image source from：sfstandard
