The Boston look is more than just a fashion statement; it’s a lifestyle that embodies comfort, utility, and a sense of local pride.
For those unfamiliar, Boston fashion can be summarized as denim for days, matching sweat sets, puffer vests layered over quarter-zips, and, of course, the coveted Aritzia Super Puff.
If you’re a newcomer to the city or a visitor looking to experience Boston’s unique style, here are five local businesses that embody the essence of “Boston fashion.”
**Opal and Oak**
Nestled on the iconic Newbury Street, Opal and Oak features a curated collection of clothing that is fresh yet high quality, perfect for any Boston girlie.
This boutique stocks a delightful array of summer dresses, such as the Lemon Square Mini dress, ideal for enjoying a sunny day strolling through the picturesque North End or for your next Instagram update.
And while Boston is famous for its harsh winters, Opal and Oak has buyers covered with its fantastic selection of sweaters.
Among these is the Asha sweater, a chic quarter-zip option available in classic navy blue and beige, affirming that every Boston girl must have a quarter-zip in her wardrobe.
**East Coast Ivy Boutique**
Located in Beacon Hill, East Coast Ivy Boutique specializes in durable denim jeans that are ideal for the East Coast lifestyle.
Although the boutique may be on the pricier side with a limited in-store collection, it captures the current trends that define Boston’s fashion scene.
Shoppers can find meticulously tailored jeans, such as the Mia High Rise Wide Leg by Joe’s Jeans—characterized by its buttery smooth fabric and perfect fit.
For those balmy summer days and chilly fall evenings, be sure to consider the Full Bloom Cami Eyelet Top by Free People as a chic layering option.
**Select Thrift Markets**
For those who love vintage finds, Select Thrift Markets offers a unique experience as a vintage popup event that takes place every few weeks at various locations across Massachusetts.
Recently hosted at the Reggie Lewis Track and Athletic Center in Roxbury, these markets draw vendors from all over the state, showcasing curated thrifted items.
From vintage sweatshirts to jeans, jewelry, dresses, and even cameras, there’s an array of choices at varying price points, typically ranging from $5 to $500.
Bostonians often lean towards denim and black leather jackets, and shoppers can score similar quality pieces at Select without the hefty price tag found in chain stores—supporting small local businesses in the process.
**Covet**
Another gem in the realm of Boston fashion is Covet, a unique shopping experience that allows customers to find brand-name items all year long or even sell their own clothing for some extra cash.
With four locations spread across Back Bay, Beacon Hill, and the South End, sellers can drop off unwanted clothes for Covet to sort through.
If any of the items are sold, the original seller receives 40% of the revenue, creating a fantastic win-win scenario for both buyers and sellers alike.
For newcomers or “Boston transplants,” Covet is the perfect stop as it allows you to purchase exactly what locals are wearing, with options ranging from designer brands like Gucci and Chanel to casual staples from Levi’s, Lululemon, and Aritzia.
Plus, shoppers can find handbags, jewelry, and bins filled with items priced at just $5.
**The Garment District**
Located in Cambridge and a short walk from the Kendall/MIT Red Line stop, The Garment District stands out as a contemporary thrift store featuring Y2K and vintage pieces that range from the 1950s to today’s trends.
What sets this store apart is its seasonal Halloween selection, which shares space with Boston Costume, providing fantastic get-ups for Halloween or any themed gathering—an important holiday in Boston’s culture.
The Garment District also hosts affordable events on weekends, where certain clothing can be snagged at just $2 per pound.
Navigating Boston’s fashion scene presents a myriad of opportunities to sample the city’s trendy styles.
However, it’s crucial to remember to infuse your unique personal style into these looks.
With a knack for mixing and matching, each of these local boutiques and thrift markets can certainly help you create an outfit that highlights your individuality while embracing the Boston aesthetic.
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