For over two decades, a single truth has permeated the realm of international soccer: the presence of Lionel Messi magnifies interest and engagement in the sport.
With a staggering 500 million followers on Instagram, Messi’s appeal extends beyond the pitch, making him an invaluable asset for soccer entities worldwide.
Therefore, it came as no surprise when FIFA strategically enlisted Messi to bolster excitement for the 2025 Club World Cup, announcing last October that Inter Miami, despite not qualifying through conventional means, would host the tournament’s opening match.
This decision was laden with implications: it sent a clear message about Messi’s ability to draw crowds and generate revenue, evident from the 60,000-plus attendees at the event’s debut.
The true measure of Messi’s influence would unfold shortly thereafter, on a rainy Thursday in Atlanta, where Inter Miami took on the favored FC Porto.
In an exhilarating encounter during their group stage match, Miami capitalized on Messi’s leadership and flair, emerging victorious with a crucial 2-1 win.
Porto initially took the lead with a goal from Samu Aghehowa via a penalty kick, leaving Miami trailing at halftime.
However, a renewed determination in the second half propelled Inter Miami forward as they showcased their own capabilities.
After a clever equalizer from Telasco Segovia, a cross by Marcelo Weigandt marked the turning point.
Messi soon delivered a signature moment, launching a breathtaking free kick in the 58th minute, a goal that served to elevate the energy in the stadium and illustrate why fans flock to watch him play.
This stunning strike was not just a highlight; it could be seen as the defining moment of the tournament thus far, showcasing Messi’s enduring magic and appeal.
Following the match, teammate Fafá Picault spoke about Messi’s unparalleled ability to lead and inspire the team.
Picault emphasized the importance of supporting Messi and recognized his role as not just a player, but as a guiding leader.
Head coach Javier Mascherano echoed this sentiment, highlighting Messi’s relentless drive and competitiveness, which motivate the entire team.
Despite a lively atmosphere, the attendance in Atlanta fell short of sell-out numbers.
Factors such as high ticket prices and a midday kickoff on a weekday limited the crowd, although interest remained palpable with the stadium noticeably fuller than earlier matches.
FIFA announced an attendance of 31,783, with a significant portion of fans donning Messi’s Inter Miami or Argentina kits, their chants of “MES-SI!” resonating throughout the venue.
This spectacle demonstrated Messi’s unparalleled ability to transcend traditional divides in soccer; his mere presence encourages support for his team, independent of individual players.
Beyond his on-field capabilities, Messi has emerged as a powerful marketing force in the United States since joining Inter Miami for what some term a ‘twilight career payday’.
In just two years, he has transformed the club’s image, contributing to a soaring valuation of approximately $1.2 billion—almost double its worth before his arrival.
Inter Miami’s popularity now ranks second only to LAFC among MLS teams, with its Instagram following far surpassing any other clubs in the league.
Nevertheless, FIFA’s ongoing challenge lies in understanding how long the Club World Cup can maintain its momentum fueled by Messi’s fame.
As the tournament progresses, with the conclusion of the group stage returning to Miami, Inter Miami will confront formidable competition from Palmeiras.
In the event the team advances, they may face additional matches in Atlanta or Philadelphia, based on their standing in the tournament.
The so-called ‘Messi Effect’ remains a formidable force in American soccer.
However, it is critical to acknowledge Messi’s limitations; he may be an extraordinary talent, but he cannot single-handedly address every challenge surrounding soccer’s growth in the United States.
To realize the ambitious goals associated with the Club World Cup and the upcoming 2026 World Cup, FIFA will need to explore solutions beyond relying solely on Messi’s magnetic allure.
At age 37, Messi continues to dazzle, performing feats that leave audiences in awe, yet the journey ahead demands a collaborative effort to cement soccer’s future in America.
image source from：sports
