In an ambitious project, Steve Wargo is at the helm of what promises to be a groundbreaking addition to Denver’s cultural landscape.
His creation, the Denver Immersive Repertory Theater (DIRT), is set to open in the LoDo area and will offer a unique immersive theater experience unlike any other.
Spanning 380 pages of script and featuring 11 character arcs occurring simultaneously, this production aims to captivate audiences in a multifaceted environment.
Wargo, who is not only the writer but also the director and producer of the show, emphasizes the interactive nature of the theater.
As he gestures around the under-construction space, he describes a bespoke experience that begins with a customized lobby setup.
Upon arrival, patrons will be met with a hutch-kiosk-desk contraption serving as both a merch stand and front desk, as they navigate the flow of the new space.
Wargo explains that visitors will have to check in their coats, bags, hats, and phones, ensuring a seamless immersive journey.
The venue, located off 15th and Blake, has transformed over the years, having operated as a Patagonia store, a coding school, and even the headquarters for Mike Bloomberg’s 2020 presidential campaign.
With plans in place, DIRT aims to launch its production in seven months, offering an escape into a world of theater and interaction.
Wargo compares the immersive experience to that of a Disney ride, except audience members have the freedom to meander about as they please.
The experience allows attendees to forge their own path, whether by following a single character throughout, lingering in a specific room, or retreating to the bar or lounge for refreshment.
This innovative storytelling format creates a live-action, choose-your-own-adventure scenario, promising something fresh for theatergoers.
Wargo, having relocated from New York, believes Denver is ripe for such a venture.
He notes a noteworthy shift in the downtown area, which currently poses a pivotal question: ‘What’s next for Denver’s cultural scene?’
Wargo’s partnership with Blair Russell, a Tony-nominated producer, came about during the pandemic’s lockdown phase.
Russell’s keen eye for funding combined with Wargo’s creative prowess forms a solid foundation for the project.
The duo discovered Denver’s potential during the 2022 Denver Immersive Gathering, an event that placed a spotlight on the city’s burgeoning immersive art scene.
The success of local attractions like Meow Wolf fueled their enthusiasm for establishing a similar venue.
Wargo expresses confidence in the city’s appetite for more immersive experiences, indicating that local stakeholders aspire for Denver to become a hub for this avant-garde form of entertainment.
With a $400,000 grant from the Denver Downtown Development Authority Board, the renovations are underway, supported by a democratically approved fund.
Wargo is excited about creating an environment where community and creativity can thrive, stating that the project is being elevated to the ‘world’s first resident immersive theatrical production studio and venue.’
This funding is structured as a low-interest, long-term small business loan, allowing Wargo and Russell to bring their vision to life.
The immersive shows at DIRT will feature open-ended runs, meaning that once the audience’s interest wanes, the next production will take its place.
Wargo has already begun to develop additional shows to keep the programming fresh and engaging for returning guests.
The theater’s core architectural structure, including the lounges, new staircase, and an accessible ramp, will remain consistent, while each show will enjoy unique lighting and scenic designs.
Given the interactive setting, the Department of Buildings will oversee safety regulations to ensure a safe experience for patrons engaged in the performance.
As their plans solidify, Wargo and Russell’s vision has shifted from merely developing theater for New York to firmly roots in Denver.
Wargo emphasizes a strong desire to cultivate a thriving theater culture in Denver.
The goal is not to transport productions to New York but rather to enhance Denver’s position as a destination for immersive theater enthusiasts.
With the opening scheduled for March 2026, the immersive lounges and cabaret spaces will invite patrons into a world of excitement and creativity.
Wargo envisions a chic cocktail lounge adorned with velvet furnishings and chandeliers, creating a vibrant atmosphere even for those who may not attend a performance.
This space will encourage social interaction, allowing theatergoers and artists to connect and foster a sense of community.
In addition to the cocktails and lounge offerings, a separate cabaret lounge will also be operational, serving as a standalone venue for food, drinks, and live performances.
As the opening date draws nearer, anticipation grows for the potential that DIRT brings to Denver’s cultural landscape, offering a dynamic blend of immersive theater experiences and community engagement.
image source from：denverite
