The Asian American Journalists Association (AAJA) convention is underway this week at the Downtown Sheraton Hotel in Seattle.
Taking place for the first time in more than 25 years, the convention gathers hundreds of journalists from around the globe, emphasizing the essential themes of diversity and the future of journalism.
The gathering occurs at a time when both the values of pluralism and journalism face significant challenges, particularly in the U.S.
Among the speakers at the convention is Jonathan Sposato, chairman of GeekWire, JoySauce, and Seattle magazine, who addressed attendees on the changing landscape of media.
This year’s event not only celebrates the history of the AAJA but also gazes toward the future of journalism, showcasing evolving narratives in the media landscape.
During a ceremony on Thursday night, esteemed journalists such as Janice Gin, Curtiss Kim, and Lloyd La Cuesta were honored for their contributions to the field.
Additionally, local pioneers Lori Matsukawa, Ron Chew, and Frank Abe were celebrated at the Wing Luke Museum for their roles in founding the Seattle AAJA chapter 40 years ago and for their broader contributions to journalism.
Sposato shared an ambitious vision for JoySauce, the first all-Asian television network.
He underscored the significant gap in media representation, pointing out that no channels currently focus on English-language, pan-Asian content despite a potential audience with immense spending power of $2.2 trillion.
In contrast, Sposato noted that there are 28 channels tailored for Black audiences and 41 for Latino audiences.
Sposato’s approach aims to reshape the portrayal of Asian Americans in media, encouraging a more provocative and vibrant representation that challenges stereotypes.
“There’s a way we can exude our persona as Asian Americans that is a little bit more provocative, edgier, make some trouble, and proudly embrace how amazingly different we are,” he stated while addressing the audience.
He emphasized the necessity of creating narratives that are defined by Asian Americans themselves, stating, “We are defining who we are. We’re defining what our story should be.”
Sposato envisions JoySauce becoming a cultural cornerstone akin to Black Entertainment Television (BET), noting that such representations can inspire younger generations.
“I want JoySauce to be that for some 12- or 13-year-old living here in the United States, to have someone, to have something that inspires you,” he said.
Also sharing this vision, journalist and activist Helen Zia reaffirmed the importance of amplifying Asian and Asian American voices through media.
Zia, who has dedicated over 40 years to advocating for social justice, acknowledged that while the path to change can be slow, it is nonetheless vital.
“Social change is a gradual process,” she remarked.
“It’s like a marathon, where rapid advancement is unsustainable and true progress unfolds over time.”
The AAJA convention encapsulates a pivotal moment for journalists as they reflect on the past, address the present challenges, and chart a course for a future that celebrates diversity and inclusion.
image source from：seattlemag
