In an era where many startups frequently pivot to adapt to market demands, Paul Crusius stands out as a CEO who has remained steadfast in his vision.
Based in Miami and originally from Germany, Crusius launched hear.com over a decade ago with a singular focus: addressing the widespread issue of hearing loss.
“The technology is there,” Crusius shared in an interview with Refresh Miami.
He noted that despite the availability of effective solutions, the uptake of hearing aids is alarmingly low, with only about 20% of individuals with hearing loss actively using them.
Crusius identified the main obstacles as stigma, cost, and inconvenience rather than technological limitations.
His journey into the hearing aid sector began while working as a consultant in medical technology, where he was tasked with developing a go-to-market strategy for a hearing aid manufacturer.
Initially, Crusius found the topic less than exciting.
However, as he delved deeper, he realized the substantial issues at hand that could be resolved through improved communication and a more contemporary approach—this realization birthed the concept of hear.com.
In the company’s formative days, Crusius and his co-founder, Dr. Marco Vietor, took on all operational tasks, from handling advertising to connecting customers directly with audiologists.
Surprisingly, they achieved immediate validation of their business idea.
On their very first day, customers engaged based on the guidance they provided.
“From the beginning, our pitch was: let’s talk to you about how hearing aids have changed and connect you with a free consultation. That formula never changed,” he reflected.
Fast forward to today, hear.com has evolved into a global enterprise, employing over 1,100 staff members and selling more than a million hearing aids.
The operation in the U.S., headquartered in Miami, has become the company’s largest and fastest-growing segment, with around 80 team members making it the top revenue generator worldwide.
What sets hear.com apart is its revolutionary product experience.
Over the past dozen years, the company has introduced a proprietary “clinic in a box,” allowing customers to navigate the entire hearing care process from the comfort of their homes.
After an initial phone consultation, users receive a Microsoft Surface tablet equipped with diagnostic software and connected to clinical-grade testing equipment.
This innovative kit lets users complete a comprehensive 30-minute diagnostic test, followed by remote fitting and adjustment of their hearing aids.
Licensed audiologists conduct these consultations via video, allowing users to test their hearing in various home environments.
After a period of two to four weeks, during which follow-up adjustments can occur, customers return the equipment, fully calibrated to their individual needs.
This streamlined approach effectively mitigates barriers related to stigma and inconvenience.
Crusius emphasized the importance of prompt action for those hesitant to seek help, stating, “If you wait too long, that window closes.”
He pointed out the crucial link between addressing hearing loss and reducing Alzheimer’s and dementia risk, calling it as vital for health as regular exercise.
Furthermore, he aims to reshape public perception of hearing care, advocating that it should not be associated with feelings of aging or inadequacy.
“If you’re 65 and you’ve lived a full life – gone to concerts, traveled, been social – of course you have hearing loss. It’s a sign of a life well lived,” Crusius asserted.
Looking ahead, Crusius sees the next phase of innovation focused on enhancing hearing devices’ appeal.
Hear.com is already exploring concepts like glasses with built-in amplification and AI-driven prototypes that enhance hearing capabilities.
“We’re moving toward a world where these devices give you super hearing,” he said.
This vision not only aims to restore hearing but to provide users with extraordinary auditory experiences, such as isolating specific voices in crowded settings.
Nearly ten years ago, Crusius chose to relocate to Miami and considers it one of his wisest decisions.
He was drawn to the city’s vibrant energy and its East Coast time zone, which offers better proximity to Europe.
Crusius believes that Miami fosters a long-term culture that nurtures a team focused on enhancing the quality of life for others.
image source from：refreshmiami
