San Diego’s restaurant scene continues to face numerous challenges, with restaurateurs noting shrinking profit margins and increased competition from well-funded entities.
However, amidst these difficulties, success stories emerge. Brian Foxworth, Jr., a local entrepreneur, embodies determination and resilience in the ever-evolving landscape of the city’s dining establishments.
Foxworth and his family have long been involved in the restaurant industry, operating Rhythm’s Chicken and Waffles for eight years, first as a food truck and later as a brick-and-mortar location in Pacific Beach.
Their journey has seen its share of struggles; despite their popularity, including a featured appearance on Netflix’s show “Fresh, Fried and Crispy” in 2021, they found it difficult to navigate the seasonal fluctuations that come with being located in a tourist-heavy area.
In early 2023, the family made the tough decision to close the doors on Rhythm’s Chicken and Waffles. However, true to their entrepreneurial spirit, they continued searching for a new space to launch their next venture, inspired by Foxworth’s mother.
This led to the establishment of Mom’s Chicken & Waffles.
Foxworth faced significant hurdles in securing a new location, stating, “I put in bids for the last two years, trying to get a space, but we couldn’t get it. Some of the ones were too expensive, or the owners have a different concept.”
Despite their efforts, larger companies often outbid small business owners for desirable spaces, highlighting the competitive nature of San Diego’s restaurant environment.
Fortunately, a silver lining emerged when a prime location became available. Lucky’s Breakfast, a beloved North Park eatery, was run for over 50 years by Wong Chong, affectionately known as Lucky, until his passing last December.
When the corner eatery at 3804 Grim Avenue became available, Foxworth seized the opportunity to honor Lucky’s legacy rather than outbidding others solely based on financial incentives.
Foxworth emphasized, “We understand the history of it. Us being locals and being family-owned, we’re happy to take over that and continue that same legacy he had.”
As plans move forward, Mom’s Chicken & Waffles will initially operate out of U-31 until the transfer to Lucky’s location is complete, targeting an opening by late October or November this year.
Foxworth assures the community that changes will be minimal.
The eatery plans to revitalize the space with fresh paint and flooring while keeping one of Lucky’s most popular offerings—a $9.99 breakfast special featuring eggs, bacon, and potatoes.
In addition to honoring the past, the menu will expand to include highlights such as the Chicken Sunrise sandwich and delicious fried chicken and waffle poppers, catering to both new and returning fans.
Reflecting on their journey, Foxworth expresses gratitude for being able to take on such a cherished local establishment.
He is committed to maintaining Lucky’s spirit and hopes to carry on the community’s love for the eatery for many years.
“We’ll be there a while,” he confidently states, indicating plans for longevity in the vibrant North Park neighborhood.
As excitement builds for the opening of Mom’s Chicken & Waffles at 3804 Grim Avenue, the initial hours of operation will be from Tuesday to Sunday, 8 a.m. to 3 p.m.
In the broader San Diego area, food enthusiasts have additional events to look forward to, including the upcoming Oceanside Vegan Food Festival slated for August 23, which promises an extensive gathering of vegan food vendors and fun activities for community members to enjoy.
image source from：sandiegomagazine
