The world of toy collecting has taken a fascinating turn as Gen Z embraces the trend with a twist.
They’re not just adorning their shelves with cute figurines; instead, they are showcasing them as fashion accessories and status symbols.
From tote bags to backpacks, the charm of toys is finding its way into everyday fashion.
Among these cherished collectibles are quirky names and backstories, such as Labubu, Calico Critters, Sonny Angels, and Monchhichi, each bringing a unique flair to the toy landscape.
According to Circana, a marketing research firm, the toy market in the U.S. generated a whopping $28.3 billion in 2024, with adult collectors significantly contributing to this surge.
In early 2025, Circana reported a 12% growth in toy sales among adults compared to the previous year, solidifying their status as the fastest-growing demographic in the toy market.
Plush toys, building sets, and dolls dominate the highest sales figures, reflecting the trend of
image source from：nbcnewyork
