Good Giant and Two by Four, two private equity-backed advertising agencies, have announced a significant organizational change.
In a move aimed at synergizing their operations and enhancing market competitiveness, these agencies appointed Dave Kissel as the chief executive officer of the newly formed group.
This marks Kissel’s first role in the private equity-backed agency holding structure, following his impactful stint as the managing director of DDB Chicago.
His appointment is a strategic effort to take advantage of the growing influence of independent agency holdings.
These entities have shown notable success in comparison to larger conglomerates, leaning on agility, specialization, and a steadfast commitment to their clients’ success.
While at DDB Chicago, Kissel showcased his talent in strategic operations, creative excellence, and cultural initiatives.
His leadership contributed to the agency’s recent new business wins and remarkable momentum, signifying a robust year for the Chicago office.
Kissel also has a rich history working on global brands, previously serving as DDB’s Global Business Lead for McDonald’s, where his efforts significantly advanced creative effectiveness and CRM initiatives.
His diverse background encompasses leadership positions at top agencies, media companies, and start-ups.
This experience positions him uniquely to spearhead what is envisioned as the next great independent agency holding structure.
Good Giant has built a reputation for its expertise in gaming and hospitality, while Two by Four is celebrated for its inventive human-centered storytelling.
Together, they form an impressive combination, well-suited to navigate the increasingly competitive advertising landscape.
With the backing of Merit Capital Partners and Six Pillars Partners, Kissel aims to drive innovation through investments in cutting-edge technology, talent development, and strategic acquisitions.
Nevertheless, he emphasizes the importance of preserving each agency’s uniqueness, which includes unmatched industry expertise, creative independence, and distinctive cultures.
Kissel’s vision centers around leveraging these individual strengths to create bold campaigns that resonate with clients and deliver measurable results.
Commenting on Kissel’s appointment, Ben Yarbrough, managing director at Merit Capital Partners, expressed confidence in Kissel’s expansive leadership background across agencies, media companies, and start-ups.
“His strategic vision and ability to develop high-performing teams will complement our leadership and drive transformative growth, delivering exceptional value to our clients,” Yarbrough stated.
This leadership change arrives during a critical moment for the advertising industry.
As independent holding groups gain traction, they are increasingly recognized for offering specialized and agile solutions.
Under Kissel’s leadership, Good Giant and Two by Four are poised to make a significant impact competing against public industry giants like Omnicom and WPP, as well as newer independent networks such as Dawn, Meet The People, and Plus Company.
Utilizing the resources afforded by private equity backing, these agencies can scale their operations and seek growth opportunities, ultimately crafting the foundation for a leading independent agency holding.
In another sector, Silver State Equality, Nevada’s statewide LGBTQ+ civil rights organization, has recently announced the addition of four new members to its board of advisors.
This strategic move is particularly vital at a time when representation and advocacy for LGBTQ+ rights are critical in Nevada.
“Each of these new advisors brings unique talents, networks, and life experience to Silver State Equality,” stated Andre C. Wade, the state director of the organization.
Their leadership and dedication are expected to significantly advance the cause of equality for LGBTQ+ individuals in Nevada, ensuring visibility and representation.
The newly appointed members include Lenix Jorge, senior director of people capability at Light & Wonder, who holds over 20 years of HR expertise across various sectors, including gaming and tech.
Next is Norris Hamilton, former senior vice president and general manager at Caesars Entertainment.
With an extensive background in the hospitality industry, Hamilton has devoted himself to mentorship and champions diversity and inclusion initiatives.
Rob Scherillo of IGT also joins the board, bringing over two decades of marketing and community engagement experience in gaming and entertainment, particularly with a focus on LGBTQ+ advocacy.
Finally, Jason Smith, chief administrative officer at the Boys & Girls Club of Southern Nevada, offers a wealth of knowledge in HR and DEI, alongside his commitment to nonprofit leadership.
Wade highlighted the exceptional caliber that these individuals represent, stating they embody the values of equity, advocacy, and visibility essential to furthering Silver State Equality’s mission.
Together, their combined networks and expertise will fortify the organization’s efforts to ensure that every LGBTQ+ Nevan is recognized, respected, and celebrated.
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