Silbon, the Spanish men’s fashion brand, is set to make its mark in the U.S. market with the upcoming opening of a new store in Miami’s Aventura Mall.
Founded in 2009 and led by Pablo López, Silbon has established a reputation in the men’s fashion segment and aims to increase its international footprint.
The Miami location, strategically positioned next to a Massimo Dutti store owned by Inditex, is a part of the company’s broader growth strategy as it targets a turnover of €94 million by 2025.
“It’s an exciting venture for us,” López remarked about Silbon’s entry into the U.S. market, emphasizing the appeal of the brand to Miami’s diverse customer base.
The Aventura Mall store will span 1,300 square feet and will exclusively feature the men’s line, marking a significant milestone in Silbon’s international expansion.
The company is entering Miami through a collaboration with a local distributor in Latin America, leveraging connections to tap into the customer base in this market.
López noted, “Our Serrano store has attracted numerous clients from both Latin America and the United States, reinforcing our belief that our brand will resonate well here.”
In addition to tapping into the U.S. market, Silbon is also accelerating its growth throughout Latin America.
The company plans to open new stores in Honduras and Peru in the coming months, followed by openings in Guatemala and Chile in early 2026.
While focusing on international expansion, Silbon is simultaneously investing in refining its presence in Spain.
The brand is in the process of relocating its store on Fuencarral Street in Madrid to a more competitive area, which is now home to young and emerging brands as well as direct competitors like El Ganso and Scalpers.
In terms of financial performance, Silbon is projected to achieve a turnover of around €94 million by the end of 2025, reflecting a substantial growth of over 44% compared to €65 million in 2023.
The company reported a sales increase of 45% in the first nine months of the year, with a 12% rise in comparable figures, indicating a robust performance trajectory.
Despite experiencing a setback due to adverse weather affecting summer sales, Silbon has been proactive in investing in new store openings, launching eighty new stores within the last two years.
With the recent and upcoming expansions, Silbon is set to open around thirty stores by the close of 2025, a strategy that follows over forty storefront openings in the previous year.
As part of its future plans, the brand aims to recalibrate its approach, slowing down the pace of physical store openings to enhance its investment in digital channels and marketing strategies.
Looking ahead to 2026, Silbon anticipates launching between fifteen and twenty new locations.
By the end of 2025, the company will unveil its strategic plan aimed at achieving an average annual growth rate of 20%, positioning itself to reach €180 million in sales by 2028.
This strategic plan is anchored on four key pillars: first, bolstering digital growth through increased investment; second, maturing previously opened points of sale; third, expanding the women’s line, which has been experiencing impressive growth at a rate of 60% annually; and fourth, developing a multi-brand channel domestically and abroad.
As Silbon embarks on this ambitious journey, its strategic vision reflects a commitment to not just growth, but also to creating a resonance with consumers across various markets.
image source from：modaes
