The arrival of the Formula 1 circus in Austin perfectly complements the city’s lively spirit. Known for its character, music, and vibrant energy, Austin doesn’t rely on a Grand Prix to create excitement; it naturally abounds in it. However, the added thrill of race weekend elevates the atmosphere to new heights.
Since its inception at the Circuit of The Americas (COTA) in 2012, the United States Grand Prix has quickly established itself as one of the most cherished events in the F1 calendar. A blend of top-tier racing, electric atmosphere, and the unique personality of Austin has captured the hearts of drivers and fans alike.
Within the paddock, there’s a palpable affection for this event. The circuit’s layout, the intoxicating crowd atmosphere, and the city’s vibrant vibe all contribute to a magical experience each October weekend. From cowboy hats to mouthwatering barbecue, the sport’s Texas stop embodies the best of Formula 1.
When it comes to attire, Austin leans into its rich Texan culture far more than other venues like Monaco. While Monaco’s atmosphere is synonymous with luxury and elegance, Austin turns the spotlight on denim, fringes, and cowboy hats—some so big they could serve as sunshields. Over the years, drivers and teams have embraced the Texas theme, showcasing special liveries, helmets, and team gear themed to reflect the Lone Star State’s charm.
A standout in this tradition is Daniel Ricciardo, who set the bar high in 2022 by making his entrance on horseback, clad in full cowboy attire. “When in Texas,” he quipped, as he arrived with his noble steed, humorously named Horsey McHorse.
Lewis Hamilton, a five-time winner at COTA, has also embraced the Western theme, making notable appearances in intricately embroidered shirts and stylish cowboy hats. Even Max Verstappen has taken part in dressing for the occasion, while pit crews flaunting flannel shirts and bolo ties signal that every member of the paddock is in on the fun.
This festive attire isn’t simply a playful gimmick; it encapsulates the weekend’s relaxed and mischievous spirit. The atmosphere in the paddock is more laid-back, the music reaches a higher volume, smiles are abundant, and drivers openly express their enjoyment of the unique vibe at COTA.
While Formula 1 has only recently found its footing in the U.S., motorsport in America has roots that date back even further than the inception of the F1 World Championship. From dirt ovals to drag strips and iconic events such as the Indianapolis 500 and Daytona, motorsport is deeply ingrained in American culture.
Despite its official opening in 2012, COTA proudly embodies that rich motorsport heritage. It has played host to a wide array of racing competitions, including MotoGP, NASCAR, and even rallycross events. This diverse history adds significance not only to the weekend but to the drivers themselves, who contend on a track where Grand Prix champions can etch their names into the storied annals of American motorsport.
The fans at COTA are a force to be reckoned with as well. They are loud, knowledgeable, and genuinely invested in the sport. The stands often blend shades of rosso corsa and papaya with the stars and stripes of America, creating a striking visual tapestry. They cheer for all drivers and remain in their seats until the very end, ensuring that the athletes know their contributions are seen and appreciated.
Even though Formula 1 arrived relatively late to America’s motorsport scene, it now undeniably holds a central role in the festivities.
When discussing the circuit itself, drivers frequently rave about the unique characteristics of COTA. Hermann Tilke designed it based on a collection of the best elements from F1’s most renowned corners. Turn 1, in particular, is considered magical, featuring a steep, blind, uphill left-hander that tests a driver’s confidence. The climb of 40 meters creates a dramatic start to every race as the grid fans out into the braking zone.
The sequence of high-speed Esses that follows is reminiscent of Silverstone’s iconic Maggots and Becketts. It transitions into a flowing middle sector, which then leads to a long back straight echoing the layout of Shanghai. The complex of multi-apex Turn 17 pays homage to Istanbul Park’s infamous Turn 8.
COTA is a track that demands both precision and bravery—qualities that Max Verstappen, a three-time winner here, acknowledges. He describes the venue as special, highlighting its blend of new features with old-school corner designs, allowing for engaging racing. “Turn 1 has such a big radius, it gives a lot of overtaking opportunities, and the first sector’s Esses feel like Silverstone or Suzuka. It is a really fun circuit to race,” Verstappen admitted.
Beyond the thrill of racing, the allure of Austin itself is undeniable. Few cities can boast a character quite like this one—with its laid-back atmosphere combined with a lively vibe, creative spirit, and a genuinely warm welcome that captivates visitors.
During Grand Prix week, Austin resonates with energy. The streets of South Congress buzz with fans indulging in incredible street food, including delightful tacos and brisket sandwiches. Meanwhile, the bars along Sixth Street overflow with live music, turning downtown into a grand street party.
Many drivers find themselves wanting to linger in the city longer during race weekend. The chance to explore local coffee shops, experience Lady Bird Lake on scooters, or immerse themselves in a live music show adds to the appeal. Austin invites its visitors to unwind and soak in the local culture.
Apart from the vibrant nightlife, the picturesque Texas Hill Country offers scenic routes for cycling and running, providing a perfect backdrop for relaxation. The city’s slogan, “Keep Austin Weird,” captures the essence of this unique weekend, making it a fitting call to action for both visitors and locals alike.
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