CBS News Atlanta (WUPA-TV) is set to make waves in local broadcasting with the launch of its inaugural newscasts on September 15, 2025, at 6 p.m. and 11 p.m. These broadcasts will uniquely showcase a fully augmented and virtual reality newsroom, a first for local television stations in Atlanta.
Jobina Fortson-Evans, a native of Atlanta, has been appointed as the anchor for both newscasts. Her prior experience includes serving as a host on ‘ATL Live,’ a features program on Atlanta News First (WANF-TV), which recently chose to go independent after a 31-year affiliation with CBS.
In a news release, Fortson-Evans expressed her enthusiasm for the role: “It’s an incredible honor to help shape CBS Atlanta’s voice and lead this groundbreaking newsroom. Atlanta is my home, and I’m deeply committed to telling stories that reflect the heart, complexity and resilience of our community.”
The innovative approach of CBS Atlanta’s newscasts aims to transform how news is presented to viewers by incorporating advanced technology that enhances storytelling through immersive experiences.
Fortson-Evans will be taking on the role of the station’s first evening anchor. Her insights and perspectives will be pivotal in delivering news that resonates with the local audience.
The launch is met with anticipation as it marks a new era for CBS Atlanta, aiming to provide richer, more engaging news reporting through the use of cutting-edge technology. This approach positions the station to compete vigorously within the local media landscape, especially following the recent independence of Atlanta News First.
As CBS Atlanta gears up for its debut, the embrace of augmented and virtual reality signifies a bold move towards modernizing local news broadcasts. This strategy is not only aimed at attracting viewership but also at fostering a deeper connection with Atlanta’s diverse community.
Fortson-Evans’ dedication to authentic storytelling is expected to play a crucial role as the newscasts take flight. She aims to provide insights into the nuances of local issues, ensuring that the programming reflects the community’s voice.
The shift to this innovative newsroom model is seen as a response to evolving viewer expectations and technological advancements in the media industry. As traditional newscasting methods give way to more interactive formats, CBS Atlanta’s initiative could redefine how news is consumed by audiences.
The station’s commitment to blending technology with journalistic integrity reflects the ongoing evolution of media, where storytelling is continuously adapted to resonate with today’s viewers. With Fortson-Evans at the helm, viewers can expect a fresh perspective that honors the complexities of Atlanta life.
In addition to a dynamic presentation format, CBS Atlanta is focused on delivering timely and relevant news coverage that speaks to the everyday experiences of its audience. The integration of augmented reality elements is set to provide clearer context and engagement with the stories being told.
As September 15 approaches, both the team at CBS Atlanta and the viewers are looking forward to experiencing a pioneering approach to local news and how it challenges traditional broadcasts.
In the competitive realm of local television, CBS Atlanta’s unique offering may not only set a new standard but also illustrate the future of news as it continues to evolve in line with technological advancements.
Local stories, community concerns, and the resilience of Atlanta citizens will remain at the forefront as Fortson-Evans and her team pioneer this exciting new chapter in broadcasting.
Through this initiative, CBS Atlanta aims to capture the essence of the community while embracing the technological tools available to enhance viewer engagement and storytelling.
As the newsroom prepares for its launch, there’s an undeniable sense of excitement and anticipation for what’s to come—highlighting the truly dynamic nature of reporting in Atlanta and the role of innovative technology in shaping the narrative.
With the upcoming newscasts, CBS Atlanta is ready to challenge the status quo and position itself as a leader in local news coverage.
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