Paula Tejeda’s pride resonates as she speaks about Chile Lindo, her dedicated business that has just been added to San Francisco’s Legacy Business Registry.
This noteworthy recognition was granted after the Small Business Commission approved 11 businesses that have made significant contributions to the local community and cultural landscape.
Tejeda, who has managed her one-woman operation in the Mission District since 1995, is thrilled to be a part of this legacy, though the business itself has been in existence for over 50 years.
She explains that Chile Lindo has changed ownership three times, but her vision was clear from the moment she took over.
“I was the first one to focus exclusively on Chilean products and promoting Chile and building a brand in the Bay Area,” she says, emphasizing the importance of having an iconic and storied brand.
One of the highlights of Chile Lindo is the traditional empanada, known for its hand-kneaded dough that’s baked fresh daily.
The website elaborates on this delectable dish, filling it with Angus beef, sautéed onions, spices, and a slice of hard-boiled egg, tracing its origins back to the 16th century when Spanish colonizers introduced it to Chile.
Tejeda describes her establishment as more than just a business; it’s a cultural hub powered by limited but dedicated staff, mainly made up of immigrants from Chile and Paraguay.
“I’ve always worked with limited staff, mostly immigrants who just arrived.
I show these new arrivals around the city and the resources they can access,” she notes.
Originally from New York City, Tejeda’s parents are Chilean, which influenced her deep connection to her heritage.
When she took over the business three decades ago, many doubted her approach, believing Chileans wouldn’t frequent the heart of the Mission District.
However, Tejeda’s determination prevailed.
“My whole vision from the beginning was how Chile Lindo integrates in San Francisco culture as something that represents Chile and South America, Peru, and Argentina,” she reflects.
Receiving acknowledgment from the City of San Francisco carries great significance for Tejeda.
It represents her dedication and the space she has carved out for Chilean food, wine, and culture in a diverse city.
Despite the challenges she faced during the pandemic, including taking out COVID-19 relief loans, Tejeda remains optimistic.
She expresses concerns over paying back these loans without opportunities for negotiation on lower rates.
Yet, the recognition signifies to her that the city values businesses like hers and wishes to preserve her contributions.
“Chileans can see [San Francisco] legitimized what I’ve been working toward,” she states proudly.
San Francisco’s Legacy Business Program, established by the Board of Supervisors in 2015, aims to protect the city’s rich character and economic diversity.
To qualify as a legacy business, a business must have been in operation for 30 or more years.
“The businesses added to the registry have contributed to our city’s culture and vibrancy for decades, and I’m thrilled to see them honored,” Mayor Daniel Lurie stated in a press release.
Aside from Chile Lindo, several other businesses have also recently been added to the Legacy Business Registry.
Among them is Haystack Pizza, a family-owned establishment in Noe Valley since 1972.
Kilowatt, located in the Mission District, serves as a community space and live music venue.
La Victoria, another historic bakery in the Mission District, specializes in traditional Mexican pan dulce and other baked goods.
Mo’s Grill in North Beach is recognized for its natural grilled burgers and diner staples.
O’Keeffe’s Bar is a local Irish bar that provides beverages and snacks.
Phil’s Electric Company specializes in vacuum cleaner sales and repairs, while the San Francisco Children’s Art Center supports visual arts for children ages two to ten.
Shaw’s San Francisco is a beloved candy and ice cream store known for gourmet chocolates and nostalgic confections.
Southern Exposure is a nonprofit organization dedicated to visual artists, and Steppin’ Out Dance Studio focuses on nurturing dance for young people.
Studio on Chestnut is a boutique offering women’s leisure and travel wear, while Tokaido Arts showcases Japanese woodblock prints and fine Asian art.
Finally, Unity Mutual Benefit Association maintains a building offering meeting space and community events, and Win Long Hardware serves as a go-to for home maintenance supplies.
As the list of legacy businesses grows, the impact of their contributions to San Francisco’s culture and community becomes increasingly undeniable.
These establishments not only enrich the local scene but also preserve the rich narratives and histories that define San Francisco.
image source from：ktvu
