Las Vegas continues its reputation as a fickle yet captivating city, where the unpredictable nature of attraction remains at the forefront of entertainment offerings.
Recently, the latest attraction, “The New Immersive Van Gogh: The Next Chapter,” opened at The Shops at Crystals, following the success of its predecessor, “Immersive Van Gogh,” which delighted audiences from October 2021 through March 2025.
This sequel features a groundbreaking combination of Van Gogh’s classic artworks and contemporary AI animation, creating an experience that’s both nostalgic and innovative.
Corey Ross, CEO of Lighthouse ArtSpace and producer of the show, expressed enthusiasm about the new installment.
Having garnered significant attention and success in the previous five years, Ross mentioned, “We wanted to freshen things up and do something new with the advances in animation, especially AI.”
The hope is to entice returning visitors who have already experienced the original show to explore this new rendition.
Since its inception, the immersive Van Gogh shows have collectively drawn over 6 million fans across 15 cities, with Las Vegas and Toronto leading the box office success.
The new exhibition spans a spacious 30,000-square-foot venue and displays more than 300 of Van Gogh’s masterpieces, projecting them across walls, ceilings, and floors in a captivating mix of movement and color.
Iconic works such as “In The Rain,” “The Potato Eaters,” “Sunflowers,” and “Self-Portrait with Grey Felt Hat” are among the featured pieces, brought to life in a dynamic setting.
The experience unfolds over 47 minutes, divided into seven segments, covering Van Gogh’s artistic journey from his early days in Nuenen, Netherlands, to his later experiences in France.
As the paintings swirl and spill across the venue, visitors can choose to sit or stand, immersing themselves in the derivative landscapes.
However, the movement of the projections can also create an unsteady sensation for some attendees.
Ross emphasizes that this dynamic art presentation sets “Van Gogh: The Next Chapter” apart from a traditional museum visit.
He explained, “The public has been so trained in how you see art… To be able to just shake up that whole experience is exciting.”
In addition to art exhibitions, the Las Vegas entertainment scene celebrates various other events, such as the much-anticipated opening of “The Empires Strips Back,” a parody of the
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