Seattle’s waterfront is buzzing with visitors enjoying the summer tourism season, yet a significant decline in ferry traffic between Seattle and Victoria, B.C. is becoming increasingly apparent.
The decline in riders has raised concerns among local business leaders, particularly in light of rising tensions between the United States and Canada.
Michael Woody, chief strategy officer for Visit Seattle, noted that a substantial amount of international visitation to Seattle has historically come from Canada.
However, with cross-border trips dwindling, business owners are feeling the pinch. According to Mark Collins, CEO of Clipper Navigation, traffic from Canada has decreased by approximately 30%, while U.S. traffic heading north has also seen an uptick in cancellations of around 7-10%.
In response to these troubling statistics, Clipper Navigation is reducing ferry services. The company is cutting its usual 11 roundtrip sailings per week down to seven and will only be offering service from Thursday to Monday starting this fall.
The challenges facing the ferry service reflect broader diplomatic strains. Specific comments made by President Donald Trump regarding Canada have only aggravated relations, leading to even fewer Canadians making the trip south.
Bob Donegan, president of Ivar’s, emphasized that the dip in visits from Canada is not due to anything happening in Seattle, but rather to the turbulent political climate emanating from Washington, D.C.
The ferry service’s downturn has not only affected ridership but also its workforce. Clipper Navigation recently laid off 20 employees in Seattle and reduced hours for staff in Victoria, a decision Collins described as unfortunate and unexpected.
To address the decline in tourism, Seattle businesses initiated the “Open Arms Canada” campaign, particularly during the recent Mariners-Blue Jays baseball series.
Despite this effort, including promotional discounts at venues like Ivar’s, turnout at the game dropped significantly, illustrating the challenges faced even in the midst of targeted outreach.
While international tourists account for just under 6% of Seattle’s total visitors, Canadians make up an impressive 80% of that demographic, making their absence particularly felt.
Woody acknowledged feelings of anger from Canadians towards the current political climate, urging Seattle to continue inviting their northern neighbors despite the prevailing uncertainty.
Optimism remains among tourism and business leaders, who believe that the current dip in interactions will be temporary.
Donegan expressed confidence that, in time, current issues will resolve, allowing Canadians to return to Seattle, while Collins reassured that Clipper will be prepared to serve travelers as interest increases again.
Ferry travelers affected by canceled sailings can either rebook or obtain a full refund, providing some measure of relief amidst these challenging circumstances.
As the summer progresses, all hope to see a resurgence in cross-border travel and the return of Canadian tourists to Seattle’s vibrant waterfront.
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