Newell Brands has officially opened its new global headquarters located in metro Atlanta’s Queen tower, gathering approximately 1,000 employees under one roof from its various product divisions.
The headquarters spans 180,000 square feet across seven stories, featuring an array of innovative test rooms designed to explore fresh ways to enhance product sales. An expansive full-size kitchen, mock retail shelves mimicking grocery stores, and a craft room equipped for easy clean-up are just some examples of the collaborative spaces intended to inspire creativity and collaboration among employees.
Josh Scofield, senior director of corporate real estate for Newell Brands, emphasized the company’s diverse offerings, stating, “It’s a consumer products company — we just produce a lot of stuff.” Newell Brands is a Fortune 500 entity that owns over 50 popular consumer brands, including kitchen appliances like Crock-Pot and Mr. Coffee, home goods like Rubbermaid and Coleman, and craft products like Sharpie and Elmer’s.
The 14.5-year lease at the Queen building represents one of the most significant office agreements of the previous year, being the largest signed in Atlanta’s Central Perimeter submarket since 2018. While the financial terms of the lease remain undisclosed, the move signifies a strategic upgrade for Newell as it aims to foster a more attractive workplace amidst evolving employee expectations.
As companies continue to adjust their workplace plans following the COVID-19 pandemic, creating a space that competes with the convenience of remote work is crucial. Scofield acknowledged this reality: “You have to fight the home office. That’s what you’re really competing with.”
To address this, Newell operates on a hybrid work schedule, requiring employees to come to the office three days a week. This model reflects the policies of many major employers in Atlanta.
The new headquarters is designed not only to be a modern office environment but also to enhance employee experience. The design incorporates sit-stand desks and various high-tech meeting spaces, catering to both private and collaborative work needs. The lobby features a coffee bar with a barista as well as informal areas for coworkers to connect.
Feedback gathered from a survey of 700 Newell employees informed the design process, which revealed a desire for increased privacy and collaborative spaces. Scofield noted, “People wanted both more privacy and more collaboration. They wanted to be able to come together in a physical space and collaborate socially, but also develop new product and innovate.”
The incorporation of what Newell refers to as innovation rooms reflects the company’s focus on its brand offerings. These functional spaces are designed to showcase their various products, reinforcing Newell’s commitment to product-driven innovation in the workplace.
In summary, Newell Brands’ headquarters not only consolidates the company’s employees but also represents a contemporary approach to office design, emphasizing collaboration, innovation, and adaptability in a post-pandemic world. The celebration of the new headquarters marks a significant milestone for Newell, reinforcing its position as a leading consumer goods company in Atlanta.
image source from：https://www.ajc.com/news/2025/06/is-it-a-kitchen-a-supermarket-a-craft-room-no-its-newells-atlanta-hq/
