Chicago recently marked a monumental occasion as it hosted the prestigious IPW 2025 (International Pow Wow). This is the largest international inbound travel trade show in the United States, organized by the U.S. Travel Association. The event convened over 5,000 delegates, including key global travel buyers and media professionals, for a week of networking, exciting events, and memorable experiences. Organized by Choose Chicago, IPW 2025 is set to leave a lasting impression on the city’s tourism landscape with significant future implications for attracting international visitors.
The aim was to showcase Chicago’s vibrant culture, rich history, and warmth of hospitality. Projections indicate that IPW 2025 could bring in 10.9 million new visitors to the United States, with an astounding $26.1 billion in visitor spending anticipated. For Chicago, the event serves as a vital catalyst for growth, fostering substantial international travel business that promises long-term benefits. A series of exciting events, press tours, and strategic partnerships helped Choose Chicago underline what makes the city a premier global tourism hub.
What stood out during IPW 2025?
The U.S. Travel Association’s IPW is more than a trade show; it’s a declaration of how the United States welcomes the world. Chicago’s participation highlighted the city’s strengths across multiple sectors, with a focus on its remarkable attractions, world-class dining, and vibrant cultural institutions.
**A Showcase of Chicago’s Rich Culture**
Throughout the week, a variety of exclusive events were organized to shine a light on the city’s diverse cultural fabric. These included culinary tours that featured Chicago’s famed food scene, a Blues Chicago tour led by the renowned musician Wayne Baker Brooks, and a walking tour that explored the city’s LGBTQ+ history. Each of these activities reinforced Chicago’s standing as an inclusive and progressive destination.
**Memorable Events Captivate Attendees**
The official festivities kicked off with an unforgettable Opening Night at The Field Museum. Attendees enjoyed a dynamic evening filled with food, drinks, karaoke, and even a silent disco. This vibrant atmosphere set the tone for an entire week rich in fun and collaboration. Notably, the House Party 2.0 celebration featured Chicago’s unique venues and lively nightlife, showcasing the city’s flair for hosting events of such magnitude.
Speeches delivered by Governor J.B. Pritzker, Chicago Mayor Brandon Johnson, and Choose Chicago President Kristen Reynolds introduced the new campaign, “Never Done. Never Outdone.” This slogan encapsulates Chicago’s relentless drive for innovation and excellence in the tourism sector.
**Experience the Magnificent Mile**
Chicago’s iconic Magnificent Mile served as the backdrop for exclusive shopping and dining experiences during IPW 2025. Attendees enjoyed special offers at various restaurants and shops, making for an enriching evening. The night peaked with an exclusive party at the Shops at North Bridge, featuring a lively performance by the popular local band Maggie Speaks. This event underscored Chicago’s reputation as a world-class destination for luxury shopping and dining.
**Highlighting Chicago’s Tourism Infrastructure**
Chicago is globally recognized for its stunning architectural wonders, historic landmarks, and rich cultural institutions. IPW 2025 allowed the city to present these treasures in a refreshed context, illustrating how they evolve to stay relevant in today’s global tourism landscape.
**Iconic Attractions**
During the event, some of Chicago’s most renowned landmarks were highlighted. Attractions such as The Field Museum, the Art Institute of Chicago, and the Barack Obama Presidential Center drew emphasis as must-visit sites for culture enthusiasts. Hundreds of international visitors received exclusive access to the Field Museum’s exhibits while enjoying live entertainment and delectable cuisine. Other featured attractions included Skydeck Chicago, John G. Shedd Aquarium, and 360 Chicago, showcasing how Chicago’s famous offerings continue to engage modern-day travelers.
**Partnerships with Airlines and Travel Brands**
Chicago solidified its role as a global travel hub, thanks to the participation of prominent airlines like Southwest Airlines, United Airlines, and American Airlines. These airlines play a critical role in bringing international travelers to the city, fortifying its status as an accessible destination worldwide.
In addition, City Cruises by Hornblower and Shoreline Sightseeing presented their exciting offerings, such as architectural tours that provide unique perspectives on the city’s stunning skyline from the water. These experiences not only spotlight Chicago’s architectural splendor but also its maritime history.
**Economic Impact of IPW 2025**
Beyond showcasing tourism products, IPW 2025 had a significant economic effect on Chicago’s local economy. The U.S. Travel Association estimates the event will bring about 10.9 million new visitors to the United States over the next three years, generating an estimated $26.1 billion in visitor spending. For Chicago, this translates to increased demand for hotels, restaurants, and attractions, further boosting the city’s tourism infrastructure.
**Chicago: A Global Stage in the Tourism Sector**
As the host city for IPW 2025, Chicago left a memorable mark on thousands of global tourism professionals in attendance. The event emphasized the city’s unique culture, world-class dining, and diverse attractions, effectively positioning it among the top destinations for international travelers.
**Opportunities for Future Business**
Moreover, the event provided Choose Chicago with the chance to connect with key international travel buyers and media outlets. Over 500 appointments with international buyers were held, along with 200 media meetings during the event. These engagements are crucial for securing future business and ensure that Chicago remains a key player in the global tourism sector.
**Hotel Industry Boost**
Chicago’s hotel sector also benefited significantly from IPW 2025, as countless international visitors filled local hotels throughout the weeklong event. Partnerships with reputable hotels such as the Hilton Chicago and RIU Plaza Hotel ensured that guests had access to premium accommodations, thus enhancing the city’s reputation as an elite travel destination.
**Looking Ahead: The Future of Chicago’s Tourism Industry**
The accomplishments of IPW 2025 have set the groundwork for Chicago’s future as a leading global travel destination. The city’s ongoing dedication to enhancing its tourism sector, bolstered by its unique attractions, vibrant culture, and robust infrastructure, guarantees that Chicago will shine on the international stage.
As the curtain closes on IPW 2025, the tourism professionals, travel media, and visitors who participated will carry with them lasting memories of Chicago’s hospitality, creativity, and dynamic spirit. This event has paved the path for future tourism growth, not just for Chicago but for the United States as a whole. With $26.1 billion projected in future visitor spending and strengthened international relationships, Chicago’s tourism outlook has never looked brighter.
**Conclusion**
The IPW 2025 event showcased Chicago’s strengths as a premier global tourism destination. From its iconic landmarks to its world-class events and hospitality, the city demonstrated its commitment to providing unforgettable experiences for travelers worldwide. The economic and tourism impacts of hosting such a prestigious event will resonate well into the future, securing Chicago’s place as a favored choice for tourists for years to come.
image source from：travelandtourworld
