Rufus Gifford, the former U.S. Ambassador to Denmark and Chief of Protocol of the United States, provides a critical examination of the current state of U.S.-European relations, outlining the challenges and potential opportunities that lie ahead.
Gifford, who served as the U.S. Ambassador to Denmark from 2013 to 2017, reflects on the unique bond shared between the United States and Europe, emphasizing the importance of consistency and normalcy in this historically strong transatlantic partnership.
He notes that U.S.-European relations are arguably more strained than they have been since the conclusion of World War II, attributing much of the tension to self-imposed factors, notably trade disputes and political rhetoric.
“This is an entirely avoidable conflict that is driven by the rhetoric about tariffs, in addition to Greenland,” Gifford states, highlighting the need for clear and constructive communication.
The challenges facing the transatlantic relationship, according to Gifford, are multifaceted. He emphasizes the importance of maintaining a united front among allies who have historically aligned on numerous global issues for over eight decades.
Despite the tensions, Gifford believes that U.S. allies are unlikely to abandon their partnership with America, insisting that many still strive for a positive global order that has characterized U.S.-European relations for decades.
On the other hand, Gifford is less optimistic about immediate opportunities emerging from the current discord. He acknowledges that while significant disruptions can sometimes lead to new arrangements or partnerships, the damage done during disruptive periods can cloud the potential for constructive dialogue.
The relationship between the United States and Denmark serves as a poignant example of Gifford’s insights. He recounts his time in Denmark, noting the deep admiration many Danes have for America, rooted in historical events such as the Marshall Plan and post-war collaboration.
“Danes have a profound fondness for Americans, especially among the older generations who recall World War II and America’s subsequent leadership in rebuilding Europe. This pro-American sentiment is powerful and longstanding,” Gifford explains.
He acknowledges that younger generations may not feel the same intensity of connection, but cultural exchanges—ranging from American cinema to education—continue to foster ties.
One particularly memorable encounter Gifford shares is with an elderly man who, upon learning of Gifford’s position, expressed his emotions concerning the anniversary of JFK’s assassination, demonstrating the enduring impact of American leaders on the Danish mindset.
Despite these strong historical ties, Gifford reflects on the disheartening changes in America’s global brand and reputation under the current administration, expressing concern over perceived shifts in American values that have alienated long-time allies.
Gifford points to Donald Trump’s interest in Greenland as another significant example of contemporary tensions. He questions the motivations behind Trump’s comments and actions regarding Greenland, suggesting a mixture of national and economic security concerns, but ultimately concludes that the rationale lacks coherence.
He argues that there are strategic benefits to maintaining strong partnerships with Denmark and Greenland, and that collaboration, rather than acquisition, would yield the best results for U.S. interests in the region.
Gifford warns that viewing Trump’s comments through a lens of negotiation or humor may be misguided, urging European leaders to approach him with caution, as he may not have their best interests at heart.
He reflects, “Bullies only respond to strength. You need to punch back with equal strength, and while counter tariffs are not a pleasant solution, inaction may yield far worse outcomes.”
Gifford emphasizes the need for Europe to unify and utilize its economic and diplomatic powers to stand strong against what he perceives as aggressive maneuvers by both Russia and China.
He expresses hope that out of the current struggles, Europe could find the impetus to overcome historical divisions and present a united front on various international challenges.
The former ambassador closes with a strong call to action, encouraging European nations to leverage their collective strength to forge a more sustainable and equitable global order, one that upholds the values both regions have historically championed together.
Each segment of Gifford’s reflection imparts critical insights into the evolving nature of U.S.-European relations, underscored by personal anecdotes and a passionate defense of the historical ties that continue to shape diplomacy in the contemporary world.
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