Washington Freedom, the pioneering cricket franchise representing Washington, D.C., announced a significant partnership with Clover, a brand of Fiserv, on June 2, 2025.
This collaboration marks Clover’s debut in the cricket domain, as it takes on the roles of Official Partner and Kit Sponsor for Washington Freedom, expanding its reach within the rapidly growing sport in the United States.
As part of the agreement, Clover’s branding will be prominently featured on the team’s playing kits and at matches throughout the 2025 season and beyond.
This sponsorship highlights Clover’s commitment to diversifying its partnerships, particularly in emerging sports such as cricket while maintaining its established relationships with teams in major leagues including the NFL, NBA, MLB, NHL, and MLS.
The partnership represents a pivotal moment for both Washington Freedom and the future of cricket across America.
As cricket continues to gain popularity as the world’s second most-watched sport, joining forces with Clover signifies the franchise’s ambition to reshape our fans’ engagement with the game.
Clover and Washington Freedom plan to champion the sport’s relevance and spur its commercial potential throughout the country.
Sanjay Govil, the owner of Washington Freedom, expressed enthusiasm about the collaboration, praising Clover as a world-class brand that shares a similar passion for innovation and global aspiration.
Govil stated, “Together, we’re not just growing a franchise, we’re helping shape the future of cricket in the United States.
This partnership marks a major step forward for our team, our fans, and the sport.”
Guy Chiarello, Vice Chairman at Fiserv, echoed this sentiment, emphasizing the power of sports to connect communities.
Chiarello remarked, “We are excited to embark on this groundbreaking partnership with Washington Freedom, as it embodies our belief in the power of sports to bring communities together.
By leveraging our global reach, we aim to foster a deeper connection to this dynamic sport as it continues to grow in the United States.”
The partnership will officially commence with the beginning of the 2025 Major League Cricket season, which runs from June to July.
Match broadcasts will reach fans both nationally and internationally, enhancing cricket’s visibility and reach.
Washington Freedom, competing in the fast-growing Major League Cricket, is the first professional cricket franchise in the U.S. capital.
The franchise, owned by tech entrepreneur Sanjay Govil, operates under the belief that sports have the transformative power to unite and inspire while promoting global connections.
In partnership with Cricket New South Wales, an esteemed Australian cricket organization, Washington Freedom is proud to bring top-tier talent and innovative practices to the American cricket scene.
For more details about the Washington Freedom and its journey in Major League Cricket, visit www.washingtonfreedom.com.
With Fiserv being a Fortune 500 company, the partnership signifies a robust movement within the realm of payments and financial technology, aimed at broadening the sport’s horizons in the evolving American landscape.
As the franchise continues to gain traction, collaborations such as these are set to play a significant role in elevating cricket within the United States.
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