NBC Los Angeles, or NBC4, has a rich history that dates back to its founding in 1949 at the Burbank Studios. For over five decades, it operated out of Burbank before making a significant move to its current state-of-the-art facility on the Universal Lower Lot in 2014.
This new location, which was once home to a Technicolor Film Lab from 1964 until 2012, brings NBC4 and Telemundo 52 closer to the heart of entertainment production, adjacent to sound stages and other industry landmarks.
In 2002, the Telemundo Network officially joined the NBCUniversal family, further expanding the media offerings available to Southern California’s diverse population.
Together, NBC4 and Telemundo 52 serve a vast region encompassing several counties, including Los Angeles, Orange, Ventura, San Bernardino, Riverside, and Santa Barbara. Covering over 41,000 square miles, they provide news, weather, and community updates to approximately 17 million residents who speak a remarkable 242 different languages.
In celebration of its 70-year legacy, NBC4 hosted special events showcasing its commitment to community journalism and public service. This commitment is evident in the station’s comprehensive news coverage, which can be accessed through various channels.
NBC4 broadcasts on Channel 4, providing viewers with scheduled newscasts throughout the week. Monday through Friday, viewers can tune in for ‘Today in LA’ between 4 a.m. and 7 a.m., followed by various newscasts at 11 a.m., 3 p.m., 4 p.m., 5 p.m., 6 p.m., 7 p.m., and the 11 p.m. newscast.
During weekends, NBC4 continues its commitment to informing the public with ‘Today in LA Weekend’ airing from 7 a.m. to 8 a.m. on Saturday and Sunday, along with evening news broadcasts.
In addition to traditional television viewing, NBCLA also leads in digital news coverage, delivering breaking news and updates through its award-winning online platform. Their digital team breaks stories in real time, offering articles, videos, newsletters, live streams, photo galleries, and push notifications to keep the public informed.
The station’s mobile apps enhance accessibility for Southern Californians, providing live TV, weather updates, and curated news alerts based on personal interests. Users can receive real-time notifications on breaking news, including law enforcement pursuits and events impacting the community.
NBC Los Angeles has embraced modern streaming platforms, making news access available 24/7 on services like Peacock, Roku, FireTV, and SamsungTV. On their Roku channel, viewers can find not only local newscasts and breaking news but also original digital series and in-depth investigative reporting produced by the NBC4 team.
The investigative journalism team at NBC4 has been recognized for its impactful reporting, winning prestigious awards including a Peabody and numerous regional Emmy Awards. They tackle various topics, from critical public issues such as homelessness to uncovering cold case murders and municipal scandals, making contributions that resonate with the community.
Their consumer investigations have also significantly aided Southern Californians, helping them recover millions of dollars lost to scams and fraud. Viewers are encouraged to share their consumer complaints, enabling the station to support their efforts in achieving justice.
The First Alert weather team at NBC Los Angeles is also noteworthy, recognized by WeatheRate for providing the most accurate forecasts in the market for multiple years. They offer extensive weather coverage throughout the day, ensuring that viewers have access to reliable information regarding forecasts and severe weather alerts.
The weather app developed by NBC4 has features like customizable experiences, more detailed forecast data, an improved radar interface, and alerts tailored to user locations, further enhancing the audience’s ability to prepare for local weather conditions.
NBC4 prides itself on its numerous accolades, including honors from the Radio and Television News Association, LA Area Emmys, and Society of Professional Journalists. These accolades reflect the commitment to journalistic excellence and community engagement.
The station regularly covers significant stories that impact local and national audiences. From critical investigations into illegal activities, such as illegal marijuana grows, to heartwarming community stories, NBC4 showcases the diverse experiences of Southern Californians.
With various outreach initiatives like ‘Clear the Shelters’ and ‘Help for the Hungry,’ NBC4 demonstrates its dedication to community service and improvement. These programs aim to address local challenges and create lasting positive impacts.
NBC Los Angeles operates under the leadership of President and General Manager Todd Mokhtari, along with a dedicated team of executives overseeing news, digital content, and operations. The collaboration within the leadership team fosters innovation and maintains the high standards of reporting the station is known for.
The internship program at NBC Los Angeles stands out as an opportunity for aspiring journalists. Students gain real newsroom experience, publishing stories and receiving mentorship from seasoned professionals, preparing them for future careers in the media industry.
In conclusion, NBC Los Angeles has remained at the forefront of local broadcasting for over seven decades. By embracing technology and prioritizing community engagement, NBC4 continues to serve the diverse population of Southern California, demonstrating a steadfast commitment to quality journalism and public service.
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