SALT LAKE CITY — Placemakr, a flexible-use hospitality and multifamily operator, has officially launched its first property in Salt Lake City, Utah.
In partnership with High Boy Ventures, a residential real estate development company, Placemakr Salt Lake City at Brix is set to provide both short-term visitors and long-term residents with a distinct blend of residential and hospitality-style stays.
The hospitality-style accommodations will be managed under the “Placemakr Salt Lake City” brand, while residential leases within this class A luxury asset will operate under the “Brix” brand name.
Excellently located in the vibrant downtown area, the property has been designed from first principles to cultivate a new and luxurious experience for Salt Lake City.
Guests and residents can look forward to premium amenities, which include an outdoor lounge, a commercial-grade gym, and close proximity to world-class ski resorts along with the breathtaking natural attractions of Salt Lake City.
The property features 100 studio, one, and two-bedroom units available for residential leasing, along with 45 fully furnished units intended for short-term stays.
Penthouse apartments boast unobstructed views of downtown, as well as the stunning Wasatch mountains, while several units feature balcony hot tubs for an extra touch of luxury.
“Placemakr is on a mission to bring this new asset class of flexible real estate to every US metro, so this expansion into Salt Lake City for the first time is a big deal to us,” said Jason Fudin, CEO and Co-founder of Placemakr.
Fudin added, “This building is a prime entry for us into the market as it’s a highly desirable location and a truly unique luxury building. We can’t wait for Salt Lake City residents and visitors to experience Placemakr for the first time.”
Guests and residents at Placemakr Salt Lake City will find themselves within walking distance of the city’s top attractions, such as the Utah Jazz and the new NHL team stadium.
Cultural sites like the Utah Symphony, Museum of Contemporary Art, and the Discovery Gateway Children’s Museum are also nearby, adding to the allure of this urban oasis.
With home-like accommodations that include in-unit kitchens, laundry facilities, and separate living and sleeping spaces, Placemakr Salt Lake City ensures that guests enjoy the comfort of home while away from their own.
“We’re excited to partner with Placemakr to bring this unique blend of home and hospitality to Salt Lake City for the first time,” said Max Coreth, Managing Partner at High Boy Ventures.
Coreth emphasized, “This is a market that continues to grow when it comes to leisure and business demand, and Brix is perfectly located to meet that demand. We can’t wait for guests and residents to come experience the property.”
The announcement of Placemakr’s Salt Lake City location follows a series of expansions across the nation, including properties in Pittsburgh, San Antonio, Santa Clara, and more.
For those interested in booking a stay, Placemakr Salt Lake City can be accessed via their website at https://www.placemakr.com/locations/salt-lake-city/salt-lake-city.
Potential residents looking to lease at Placemakr Salt Lake City can also find relevant information and apply through the leasing page at brixresidences.com.
For updates on additional property announcements, visit Placemakr’s official site at https://www.placemakr.com/.
About Placemakr:
Placemakr is a tech-enabled operating company and real estate investor.
The company specializes in transforming multifamily properties into a unique blend of apartment living and hospitality, having pioneered the flexible living asset class.
With a tech-enabled platform that offers a unique experience for both guests and residents, Placemakr combines the advantages of apartment living with the services and reliability of a hotel, all within a single structure.
Placemakr’s thoughtfully curated spaces are situated in carefully selected neighborhoods, providing guests and residents the flexibility to stay for a night, a year, or any duration in between.
About High Boy Ventures:
High Boy Ventures (HBV), launched in late 2017, focuses on real estate partnerships aimed at maximizing property value in Salt Lake City through redevelopment.
HBV creates residential and commercial structures that stand apart from peer properties due to their thoughtful, unique designs.
To date, HBV has completed two ground-up multifamily properties in Salt Lake City with plans for further developments.
Additionally, the company has revitalized historic buildings into modern commercial spaces in and around Salt Lake City’s Granary District.
By delivering distinctive buildings, HBV is committed to seamlessly integrating into the Salt Lake community while generating cultural impact.
image source from：https://www.utahbusiness.com/press-releases/2025/04/15/placemakr-salt-lake-city-new-location-utah/
