Saturday

04-19-2025 Vol 1935

Pop-Up Bookstore Celebrates Final Season of Netflix’s ‘You’ in New York City

The bookstore where it all began—the first ‘meet-cute,’ Joe Goldberg’s dark obsession and his creepy internal monologues in Netflix’s You—is opening in New York City for a limited time ahead of the final season’s premiere on April 24.

Fans already know that the bookstore scenes from season 1—where Joe (Penn Badgley) worked as Mooney’s manager when he met his first victim, Beck (Elizabeth Lail)—were filmed at the Upper East Side’s Logos Bookstore and can be visited any time.

But this pop-up at 489 Broome Street will give fans a chance to participate in their own literary scavenger hunt with exclusive merch, prizes and photo opps—sans torture cage and murder—on April 22 and 23 from noon to 8pm.

That’s not all: on April 23, fans around the world will be able to attend an early virtual screening of the Season 5 premiere featuring Penn Badgley himself on Tudum, a companion site to Netflix.

You can register for it right here for the screening and live Q&A.

And if you can’t make the pop-up, head to Brooklyn’s The Ripped Bodice, for its own You scavenger hunt with free merch and access to the fan screening, between April 16 and 23.

It’s all free to experience.

If you’ve forgotten where we left off in the You-niverse, the new season picks up three years after Joe and his newest love interest (victim?) Kate (Charlotte Ritchie) left London for New York City.

Joe wants to buy a bookstore—and does.

“We liked the idea that he’s been in exile and he’s gone to a lot of different places.

He assumed a very different identity in Season 4, and we talked about it as the return of Joe Classic,” showrunner Sera Gamble told Tudum.

“When he returns to New York, he’s exactly the kind of person he could only ever watch from very far away the last time he was in New York.

He has all of the privilege he only ever dreamed of, and also judged, before.”

And now, he’s seen as sort of a “Prince Charming.”

He’s famous.

“All the other seasons, he’s been really under the radar.

That’s how he is able to move from season to season and place to place, because of his anonymity.

Now that he is well-known in New York, social media is on him.

That’s something fun for us to explore,” co-showrunner and executive producer Justin W. Lo also told Tudum.

As the season unfolds, Joe will not only cross paths with a young woman, played by Madeline Brewer, who makes him reconsider his affluent life, but will also contend with his wife Kate’s siblings, Netflix explains.

“We always said that we would stop after five [seasons] and, in a perfect world, we would bring Joe back home to New York,” showrunner Michael Foley added.

“We loved the idea of things coming full circle for him.

We’re excited by the fact that Joe came home as such a different person than [who] we saw in Season 1.

At the core of our final story for Joe is this dichotomy of the old and the new.”

Will Joe decide to finally put his past behind him or finally face judgment?

You’ll find out soon.

image source from:https://www.timeout.com/newyork/news/mooneys-bookstore-from-netflixs-you-is-popping-up-in-nyc-041425

Charlotte Hayes