Atlanta Fashion Week (ATLFW) has announced the exciting return of BMW as its Official Automotive Partner through a unique two-year agreement with the Atlanta Area BMW Dealers.
This collaboration aims to honor the merging of fashion, craftsmanship, and innovative design, providing an array of vivid, high-touch activations that reflect BMW’s enduring commitment to the arts.
Through this partnership, BMW strives to connect with style-conscious audiences in one of America’s rapidly evolving cultural hubs, Atlanta.
Angela Watts, the founder of Atlanta Fashion Week, emphasized the significance of this partnership, stating, “BMW is more than an automotive icon—it’s a cultural brand.”
She added that this two-year collaboration presents a significant chance to enhance the ATLFW experience while solidifying BMW’s position at the intersection of design, innovation, and luxury lifestyle.
Curtis Snyder, Regional Marketing Manager for BMW North America, echoed this sentiment, stating, “Atlanta Fashion Week represents the kind of cultural innovation and creative excellence that aligns perfectly with BMW’s global vision.”
This renewed partnership symbolizes BMW’s dedication to design, craftsmanship, and supporting initiatives that encourage and engage communities through impactful experiences.
Looking ahead to 2025, BMW will kick off its partnership with ATLFW by actively engaging Atlanta’s creative community through a series of exclusive, invitation-only experiences.
These gatherings will celebrate the shared spirit of innovation and style, with BMW setting a vibrant tone for their multi-touchpoint brand presence throughout the year.
In the run-up to ATLFW, BMW plans to engage its audience via a dynamic campaign across its platforms, aimed at surprising and delighting followers through exclusive access, creative narratives, and meaningful interactions with both the brand and the fashion world.
The highlight will be at ATLFW 2025 when BMW introduces a premium brand experience that intertwines design, lifestyle, and mobility.
With curated spaces and personalized perks, BMW aims to reward its most dedicated followers and enhance their connection to Atlanta’s cultural tastemakers.
The partnership will evolve further in 2026, adopting fresh dimensions and engaging Atlanta’s creative community in novel ways through a series of dynamic, mobile activations and immersive experiences.
These events will culminate in exclusive moments that celebrate emerging talent, bold design, and cultural expression, showcasing the synergy between style, movement, and storytelling.
From pop-up surprises to collaborative showcases, the partnership will offer Atlanta’s tastemakers exciting new opportunities to connect with the BMW brand.
This ongoing presence at Atlanta Fashion Week reinforces BMW’s commitment to supporting the creative economy and forging forward-thinking partnerships that inspire.
Atlanta Fashion Week (ATLFW), produced by RAGTRADE ATLANTA, serves as a pivotal launchpad for fashion innovators.
Focusing on aspects such as innovation, community, and economic advancement, ATLFW aims to elevate both emerging and established brands through immersive experiences and strategic collaborations.
For more than 50 years, BMW Group North America has facilitated the marketing and distribution of BMW automobiles in the U.S.
Its operations include the introduction of BMW Motorrad in 1980 and the establishment of BMW Group Financial Services NA, LLC in 1993.
In the early 2000s, BMW Group broadened its reach by launching MINI USA and Rolls-Royce Motor Cars NA, LLC.
The Atlanta Area BMW Centers, consisting of several dealerships such as Athens BMW and Global Imports BMW, exemplify a unified commitment to innovation, excellence, and community engagement.
Collectively, they deliver world-class service and innovative automotive technology, ensuring they continue to drive forward with passion and precision throughout the Greater Atlanta area.
image source from：https://atlantadailyworld.com/2025/06/03/bmw-returns-to-atlanta-fashion-week-with-two-year-partnership-focused-on-design-innovation-and-cultural-impact/?utm_source=newsshowcase&utm_medium=gnews&utm_campaign=CDAqEAgAKgcICjCqr8kLMOrK4AMwhqXlAw&utm_content=rundown
