The 2025 PARAISO Miami Swim Week concluded its exciting five-day run in Miami Beach, establishing itself as the premier swimwear and resort wear fashion event globally.
Drawing a diverse crowd that included designers, buyers, influencers, and members of the media, this edition of Swim Week showcased a series of runway displays, off-site events, and significant brand collaborations that have set a new standard in the fashion industry.
A standout moment this year was the introduction of the Swimwear Icons Hall of Fame, highlighting Grammy-winning artist Megan Thee Stallion as the Cultural Icon.
Her vibrant presence on both the blue carpet and runway coincided with the launch of her own brand, Hot Girl Summer, promoting themes of confidence, inclusivity, and empowerment throughout the week.
The collaboration between PARAISO, The Ritz-Carlton South Beach, and José Andrés Group added an opulent touch to the proceedings.
Guests experienced luxurious showcases by leading swimwear brands, including America & Beyond, Page Beach, Palondre The Label, and the dynamic, print-rich collection from Salty Mermaid, known for its fearless designs.
Kickstarting the shows was a collaborative presentation hosted by Vogue Mexico and Latin America, featuring captivating collections by Sinesia Karol, Bee Surreal by Lola, and California Dream Collection.
These collections celebrated Latin American talent and infused rich storytelling into the runway’s vibrant atmosphere.
Fashion influencers Natasha Oakley and Devin Brugman, the visionaries behind MONDAY SWIM, were recognized as New Media Icons at Collins Park.
Their runway show represented neutral-toned elegance, encapsulating an effortless resort lifestyle that enchanted all in attendance.
The PARAISO tent also showcased Azulu, presented by MINI, which introduced a stunning collection inspired by Spanish and Arab cultures.
Luli Fama took the stage with dazzling tropical prints complemented by electrifying performances, while Oséree concluded the shows with an exquisite finale that exuded Parisian glamour.
Highlighting the week were various awards that honored industry trailblazers.
MJ Day, the Sports Illustrated Swimsuit Editor-in-Chief, was recognized for her significant contributions to body positivity.
Jamie Nelson earned the title of Photographer Icon for her transformative take on swimwear imagery, and Amahlia Stevens, founder of Vitamin A, received the Sustainability Icon Award for her dedication to environmentally conscious fashion.
Brand presentations extended their reach beyond the main venue.
On Friday, the Cruise 2026 preview featured collections from designers such as Leslie Amon and SHAN, celebrated for their textured, spirit-filled offerings that reflect global influences.
Leslie Amon dazzled with French-chic sophistication, while SHAN captivated guests with ethereal elegance suitable for both men and women.
The excitement of Swim Week continued off-site, with Cupshe converting the iconic 1111 Lincoln Road parking structure into a glamorous runway.
Montce showcased beach-ready styles at Casa Faena, and The Shelborne by Proper hosted a Multi-Brand Pop-Up, which highlighted up-and-coming Latin American designers, including Carolina Socías and Filippa K.
The weekend buzzed with lively lifestyle activities, starting with a sunrise Bikini Body workout at Nikki Beach, guided by Allegra Paris in custom Luli Fama athleisure.
Guests then enjoyed a chic industry brunch at Abbalé, further exemplifying the event’s fusion of fashion, fitness, and social engagement.
Attendees experienced the Resort 26 debut of SIGAL, held at the picturesque DiLido Beach Bar, showcasing dreamy hand-painted prints inspired by desert landscapes amidst a beachfront dining setting.
Sustainable design took center stage at the finale, with Oceanus collaborating with SOJOS Eyewear to unveil the Ocean Collection, crafted from recycled materials that married 80s-inspired glamour with bold eyewear.
Earlier that day, LaCroix hosted a calming sunrise yoga session at The Ritz-Carlton, setting a serene environment for the close of the event.
The Volo Foundation and Syrena Swimwear opened the final day’s runway with a spectacular fusion of performance and fashion, showcasing radiant swimwear and statement accessories.
Spotlight Swim Collective followed with bold silhouettes and countryside-inspired looks from brands like Aventura Swim, Bolde, and Mariella Swim.
For the grand finale, Wilhelmina Models and Contra hosted an exclusive celebration at Casa NEOS.
The vibrant finale mirrored the energy and excitement of the week, ending PARAISO with a festive salute to creativity and style.
More than just a fashion event, PARAISO Miami Swim Week 2025 served as a cultural celebration that merged runway glamour with significant acknowledgments, lifestyle experiences, and community engagement.
With support from partners such as MINI USA, Kevin Murphy, CoverGirl, Hampton Water, and the City of Miami Beach, PARAISO continues to elevate swimwear into an artistic endeavor.
Looking ahead, this year’s triumphant event will pave the way for future initiatives like the Swimwear Icons Hall of Fame, which will continue to honor industry pioneers.
Furthermore, campaigns such as Sun Safe and Confident will foster discussions about safety and self-expression, ensuring PARAISO remains a pivotal force for innovation, diversity, and excellence in swim fashion.
image source from：https://hauteliving.com/2025/06/swimwear-world-shines-bright-at-paraiso-miami-swim-week-2025/771899/
