Three years ago, Ivan McClellan took on the challenge of organizing the first Black rodeo in Portland without any prior experience in event planning. He describes the inaugural year as ‘scrappy,’ relying on the novelty of the experience to overcome numerous mistakes that occurred on the day of the event. Most attendees had never witnessed a rodeo before and were intrigued by the offerings.
Fast forward to today, McClellan has successfully run two rodeos and is now preparing for the third annual Eight Seconds Rodeo, scheduled for Father’s Day at Veterans Memorial Coliseum. This event is dedicated to celebrating Black rodeo history, culture, and the significance of Juneteenth. McClellan emphasized the importance of creating memorable experiences for attendees.
“It’s a good time, there’s a lot of meaning and there’s a lot of purpose for the day,” McClellan stated. He aims for everyone to leave feeling satisfied that their investment of time and money was worthwhile. With limited tickets still available, prospective attendees are encouraged to purchase them promptly. Doors will open at 3 p.m. with the main show beginning at 7 p.m.
McClellan anticipates a diverse crowd, encompassing both rodeo novices and seasoned cowboys, as well as those looking to showcase their unique takes on cowboy fashion inspired by cultural icons. He described the anticipated atmosphere as festive, stating, “It’s just going to be a hoot and a really good time to roll into the rodeo with that celebratory energy.”
Attendees can look forward to an array of activities including food and retail vendors, line dancing, giveaways, and attractions like mechanical bull riding and roping lessons. Additionally, there will be a beer and wine garden and a VIP cowboy meet and greet.
Approximately 25 athletes are expected to compete in traditional rodeo events such as bareback bull riding, barrel racing, and mutton busting—a popular event where children ride sheep in a test of endurance. Competitors will have a chance to win a share of the $75,000 prize pool. A highlight of this year’s rodeo is the introduction of the “Hats Off Grant,” which is a $10,000 award sponsored by Crown Royal aimed at supporting a deserving cowboy or cowgirl with their expenses related to competition and animal care.
Despite the growth in size and scope, McClellan is committed to maintaining a community-focused approach to the event. “I always want to keep that sort of duct taped together feel to the event, because it makes people feel like they’re in it,” he said. The rodeo, while not held on Juneteenth, serves as a commemorative space for the holiday.
McClellan highlighted the complex realities surrounding Juneteenth, stating, “Juneteenth was a tragedy,” referring to the painful history associated with the day. He emphasized the importance of acknowledging past injustices and the necessity of addressing them in the present.
The legacy of Black rodeo culture in Oregon is rich yet complicated. According to Mariah Rocker, public programs and exhibits manager at Oregon Black Pioneers, Black rodeo history in the state surged well past its prime era in the 1860s due to Black exclusionary laws. These laws effectively limited Black cowboys in Oregon, making it difficult for them to seek work or own land.
Although Black cowboys contributed significantly to the rodeo culture, the entertainment industry has often portrayed them through racial stereotypes rather than as individuals with their own unique stories. Rocker notes that these challenges have historically hindered Black cowboys’ ability to compete fairly.
She hopes events like the Eight Seconds Rodeo will ignite interest among Black youth in contributing to Oregon’s rodeo heritage. The financial support like the “Hats Off Grant” is instrumental in helping Black cowboys and cowgirls overcome barriers, allowing them to achieve their competitive dreams.
Rocker pointed out that it’s not just about visibility; it’s about providing resources that contribute to their success in the rodeo arena.
McClellan acknowledges that while the past hardships are not forgotten, the event aims to create an environment where memory can coexist with celebration. He emphasized the significance of the location for the rodeo, mentioning that it sits on land once home to Black families displaced for the construction of the arena.
“Coming back into this space commemorating Juneteenth, having Black folks gather to celebrate joy and put their freedom on full display, I think is a wonderful way to commemorate the day and to be independent and free together,” McClellan concluded.
image source from：https://www.oregonlive.com/entertainment/2025/06/juneteenth-rodeo-returns-to-portland-bolder-than-ever-for-its-3rd-year.html
